Two paid plans, priced against measured cost rather than a guess. The
waitlist cohort pays the founding price — a third less than list — and
keeps it for as long as they stay subscribed.
Free trial
Everyone starts here
£0
14 days · 400 credits · no card
Ends read-only — nothing you made is deleted.
For finding out whether the loop fits how you work.
Why founding members pay less: you're
joining before the results are public — before the Lab has receipts.
The founding price is the thank-you for taking that bet, and it's
grandfathered: while you stay subscribed it never rises to list. When
general access opens, new members pay £36 and £96.
Prices in GBP, VAT included. Nothing publishes or spends without your
approval on any plan — that rule has no tier.
Credits
You see the price before you spend it
A credit is one usage unit. Heavier models cost more, and the picker
says so. Nothing generates without you pressing a button that
already told you what it would cost.
Real usage from the account this site was built from, shown against each plan's monthly allowance.
Fair questions
Can I start a trial today?
Not yet — signups are paused while billing and platform verification are finished, so the only way in right now is the waitlist. The trial terms above are what you get when your cohort opens.
What happens when the trial ends?
Your account goes read-only: everything you made stays visible, nothing is deleted, and generating, scheduling and publishing pause until you pick a plan. No card is taken up front, so nothing converts silently.
What exactly is a credit?
One usage unit. Every generation shows its credit price on the button before you click, heavier models cost more, and the billing page shows exactly where credits went.
Why is there a founding price?
Because the first cohort is taking a risk on something unfinished, and pricing set before there's usage data is a guess. Founding members keep £24/£60 incl. VAT for as long as they stay subscribed.
Do you hold my accounts or my ad spend?
Never. You connect your own platform accounts, everything publishes through an approval queue you control, and the platform holds no ad budget.
Can I cancel any time?
Yes — plans are monthly, cancellation is self-serve, and your content and history remain yours.
Lock in founding pricing
Early access rolls out from the waitlist, and the founding cohort keeps
£24/£60 incl. VAT for as long as they stay subscribed.
No card for the trial Cancel in two clicks Your accounts stay yours Everything you made stays yours