Marketing tactics for people who'd rather be building — plus the Lab: real reports from this platform marketing itself.https://shoutsmith.com/https://shoutsmith.com/blog/introducing-the-lab-marketing-in-public/https://shoutsmith.com/blog/introducing-the-lab-marketing-in-public/We built an AI marketing platform. Now we're using it to market itself on TikTok and Instagram, publishing honest weekly reports with predictions, actuals, and failures.Sun, 12 Jul 2026 00:00:00 GMTbuild-in-publicai-marketingorganic-socialexperimentsindie-appshttps://shoutsmith.com/blog/tiktok-photo-mode-for-apps/https://shoutsmith.com/blog/tiktok-photo-mode-for-apps/TikTok photo mode lets you post multi-image slideshows that get real reach without filming video. Here's how indie devs use it to market apps.Sun, 12 Jul 2026 00:00:00 GMTtiktok-marketingphoto-modeindie-app-marketingorganic-socialcontent-playbookhttps://shoutsmith.com/blog/ugc-style-content-beats-polished-ads/https://shoutsmith.com/blog/ugc-style-content-beats-polished-ads/Rough, user-generated-style content usually outperforms polished ads for small apps. Here's why it works and how to make it yourself without a budget.Sun, 12 Jul 2026 00:00:00 GMTugcapp-marketingorganic-growthcontent-strategyindie-devhttps://shoutsmith.com/blog/market-app-zero-ad-budget/https://shoutsmith.com/blog/market-app-zero-ad-budget/A practical playbook for indie developers who built an app but have no money for ads. Concrete channels, scripts, and a weekly plan that runs on time instead of cash.Sun, 12 Jul 2026 00:00:00 GMTindie-hackingapp-marketingorganic-growthdistributiondeveloper-marketing