#organic-social

An illustrated robot presenting itself on a small stage while a human hand holds an approval stamp, with two phones showing vertical video feeds nearby.

The Lab Jul 12, 2026

Introducing the Lab: We're Marketing This Platform in Public

We built an AI marketing platform. Now we're using it to market itself on TikTok and Instagram, publishing honest weekly reports with predictions, actuals, and failures.

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Illustration of a phone playing a photo slideshow with app screenshot cards fanning out from the screen

Playbook Jul 12, 2026

TikTok Photo Mode for Apps: The Underrated Slideshow Format

TikTok photo mode lets you post multi-image slideshows that get real reach without filming video. Here's how indie devs use it to market apps.

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